As ads on television, in magazines and all over billboards inform us, the market for men’s cologne is growing fast. Formerly completed by a simple bottle of Aqua Velva or Old spice, the section reserved for men’s colognes is growing in every store across the nation. When even Wal-Mart has dedicated an entire aisle section for a product, you know that its time has come.
Picking men’s cologne is a relatively simple process but requires some time and effort. You can’t just pick up a bottle of spray off the shelf, sniff the sprayer and be done. Every scent is different on each person. The only way to know for sure if you like a scent is to try it, for at least thirty minutes. When you first apply a scent all you smell are the high notes. It takes some time for the medium and low notes to put in an appearance, and that is the part that will remain with you all day. Also, there is nothing wrong with the scents you find at the supermarket, but if you want quality, you have to pay for it.
Plan to spend some time at the men’s cologne counter at your favorite department store. Bring along a cup of coffee or a small bag with some coffee grounds. Coffee helps clear out the scent receptors, letting you smell each new fragrance clearly. Ask the counterperson to spray the colognes on cards, not on you. After three or four scents you won’t have a clue which is which, cards eliminate confusion. Smell a scent, sniff your coffee and repeat. When you have narrowed down your choices to two or three fragrances, ask if the store is willing to provide some small samples. Take the samples home and try them over a few days.
When you reach only one choice, go online and look to see if you can get a better deal. Often department stores have a lot of overhead, and the prices reflect that situation. Online suppliers have lower overhead and can sometimes offer discounts. Once your new cologne arrives, you are ready to head out on the town.
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